The Incredible Workplaces™ (IWP) assessment and certification program evaluates organizations based on their workplace culture using the PULSE Framework. This comprehensive program recognizes organizations that foster positive, innovative, and inclusive environments for their employees, offering two levels of certification: Gold and Platinum. The certification provides a benchmark for companies committed to workplace excellence and employee well-being

• The organization must have a minimum of 10 employees, including full-time, part-time, or contractual staff on the company's roll.

• The certification is open to all industries and sectors, regardless of geographic location or business type.

• For Platinum certification, the organization must achieve a minimum 70% employee participation in the survey to ensure reliable outcomes.

Once your organization is certified by Incredible Workplaces™, you will receive a formal certificate, which you can display to highlight your achievement. Following certification:

• Branding Kit along with Branding guidelines will be provided by Incredible Workplaces™ to highlight your certification

• Organizations will be invited to exclusive events where certified companies are recognized and celebrated.

• Organizations can leverage the certification in your employer branding efforts to attract top talent and showcase your commitment to an incredible workplace culture.

• Annual re-evaluation will be required to maintain your certification status, ensuring your organization continues to improve its workplace culture.

• Certified organizations can also engage in the Incredible Workplaces™ community, accessing a network of like-minded companies and staying updated on best practices.

• Application Submission: Organizations submit an application expressing interest in certification either for Gold or Platimum category.

• HR Self Evaluation: Organizations complete the HR Self evaluation form, covering ten key aspects of workplace culture.

• Employee Survey (for Platinum only): Employees participate in a survey with a 70% minimum response rate required.

• Evaluation: The responses from the self evaluation form and survey (for Platinum) are analyzed by the IWP committee.

• Feedback: We provide detailed feedback on strengths and areas for improvement on paid basis

• Certification: Based on the evaluation, organizations are awarded Gold or Platinum certification.

• Celebration: Certified companies are recognized and invited to exclusive events

Annual Re-Evaluation: Organizations must undergo an annual re-evaluation to maintain certification.

Key benefits include:

• Recognition as an employer of choice

• Enhanced employer branding and talent attraction

• Improved employee morale and retention

• Access to exclusive networking events and best practices

• Increased visibility in the Job Market

Continuous improvement through annual re-evaluation This certification helps organizations build their reputation, attract top talent, and maintain a strong, positive organizational culture.

The Gold Certification is a streamlined evaluation designed for organizations to demonstrate their commitment to a strong workplace culture. It involves answering 10 questions based on the PULSE Framework, focusing on HR and leadership self assessment and the certification is awarded based on the evaluation of these responses by the Incredible Workplaces™ committee.

The Platinum Certification is more comprehensive. In addition to the same 10-question organizational assessment, it includes an employee survey, requiring a minimum 70% participation rate. The evaluation for Platinum is based on both the HR/Leadership self assessment responses (30%) and employee survey (70%), providing a deeper, data-driven analysis of the workplace culture.

Organizations are evaluated on PULSE Framework:

PULSE stands for:

• Promoting values and beliefs

• Unified communication

• Leadership development

• Supportive environment

• Environment for innovation and adaptability

Yes, organizations can request detailed reports and feedback following the assessment. This report offers in-depth analysis on areas of strength and potential improvement within your workplace culture. However, this service comes at an additional fee, based on your organization size. Detailed fee structure can be accessed here.

Company TypeCompany StrengthFee in INRSmall Sized Enterprise1-10015,000/ USD 300 for companies outside IndiaMid Sized Enterprise101-50030,000/ USD 600 for companies outside IndiaLarge Sized Enterprise501-100060,000/ USD 1,100 for companies outside IndiaVery Large Sized Enterprise>100090,000/ USD 2,000 for companies outside India

Note: Till February 28th, 2025, there will be 30% discount on above

The survey and certification process are administered by certified consultants from Incredible Workplaces™, who are experts in organizational development and cultural transformation. These professionals use the PULSE Framework to assess and guide organizations toward achieving a high standard of workplace culture.

Certified organizations receive various forms of recognition:

• Formal certification (Gold or Platinum) valid for one year, highlighting the organization’s commitment to workplace excellence.

• Invitation to exclusive events where certified companies are celebrated. These events provide networking opportunities with other certified organizations and industry leaders.

• Access to Incredible Workplaces™ branding materials (e.g., logos, badges) that can be used in marketing materials, social media, and job postings to enhance employer branding.

• Public recognition on Incredible Workplaces™ platforms, showcasing your organization’s achievement to a broader audience.

The evaluation is based on a two-pronged approach:

• HR Self-Evaluation: Organizations answer ten questions that reflect their workplace culture practices.

• Employee Survey (Platinum certification only): A minimum of 70% of employees must complete a survey, providing insight into their experiences and perceptions of the workplace culture.

The results are combined to produce a PULSE Index, which determines certification eligibility.

Yes, organizations that initially enroll for Gold Certification can switch to the Platinum Certification later. This can be done by conducting the employee survey after the Gold certification process. The organization would then need to meet the Platinum requirements, including a 70% employee survey participation rate.

Yes, the Incredible Workplaces™ certification is globally recognized. It serves as a badge of excellence that indicates an organization's commitment to fostering an exceptional workplace culture, making it attractive to potential employees, clients, and partners around the world.

For Platinum certification, at least 70% of the organization's employees must participate in the survey to ensure a representative sample and accurate assessment of the workplace culture.

Organizations must:

• Continuously uphold the standards of an incredible workplace

• Participate in annual re-evaluation processes

• Demonstrate ongoing commitment to improving workplace culture

• Actively engage with the Incredible Workplaces community

• Implement feedback and suggestions provided during the evaluation process

Yes, Organization will be invited to the award ceremony two times a year

April Organizations certified between September to March

September Organizations certified between April to August

There will be a fee to attend the event per participant. For this year, platinum certified organisations will get a pass for one person.

Yes, it is advisable to apply for three legal entities differently but you also have the option to apply as a group. There is no limit to number of legal entities that can apply under a group.

Yes, blue-collar and contractual staff on company rolls can be included in the survey. The certification process is designed to assess the workplace culture for all employees, regardless of their employment status. This inclusivity ensures a comprehensive evaluation of the organization’s culture across all levels. We DO NOT include the employees who are not on company rolls.

The certification is valid for one year. After that, organizations are required to reapply for evaluation to maintain their certified status. This annual process ensures that certified organizations continue to uphold and improve their workplace culture.

If your organization doesn't qualify , you can reapply after 3 months.

Yes, there is a fee for participating in the certification process:

• Gold Certification: INR 25,000 for indian companies/ USD 500 for companies outside India

  • (Special offer: 100% discount for the first 100 companies for the first year).

• Platinum Certification: INR 50,000 for indian companies/ USD 1,000 for companies outside India

(Special offer of 50% discount for the first 100 companies for the first year). Additionally, companies may opt to receive a detailed report of the employee survey for an additional fee, depending on their size.

Yes, following the guidelines is essential to maintain the integrity and recognition associated with the Incredible Workplaces™ Certification and ensuring cohesive branding across certified organizations.

Applications for certification can be submitted at any time throughout the year. The duration of the process depends on the certification level:

• Gold Certification: The end to end process typically takes around one month.

Platinum Certification: The end to end process typically takes around two months.

Yes, the Self Evaluation Form and Employee Survey is available in multiple languages to accommodate diverse workforces. This flexibility ensures that all employees can participate comfortably, regardless of their language preference.

Data privacy is a top priority during the certification process. All employee survey responses are anonymous, and the information gathered is kept confidential. Incredible Workplaces™ follows strict data privacy protocols to ensure that both organizational and employee information is securely managed and not shared with third parties without explicit consent. The data is used solely for the purpose of evaluating workplace culture and providing feedback to the organization. Moreover, our website is SSL protected.